Microsoft chose Cognata to head the ADPH global program, innovating sensor simulation with AMD by integrating digital twin-based simulation and cloud technology for efficient assessment of sensor suites, including thermal cameras and 4D Lidars.

Microsoft selected Cognata to lead the ADPH global program, focusing on photorealistic sensor simulation and specialized sensor models like thermal cameras and 4D Lidars. Together with AMD, they revolutionized sensor suite selection using the ADPH platform, integrating digital twin-based sensor simulation and cloud technology for efficient assessment. The platform, powered by Microsoft Azure and AMD technologies, establishes industry standards with unique sensor models and precise evaluation of various sensors, including RGB cameras, LiDAR systems, and Thermal cameras, ensuring accuracy through DNN-based layers. Cognata's collaboration with Microsoft and AMD aims to advance the automotive industry by incorporating digital twin-based simulation into Microsoft Azure, emphasizing the significance of the ADPH platform in optimizing sensor selection. The project leverages AMD's high-performance CPU and GPU technologies to accelerate ADAS/AV development, verification, and validation on Azure's global cloud. Cognata's CEO, Danny Atsmon, underscores the seamless integration of manufacturer-approved sensor models and a sophisticated simulation environment, solving the challenge of scalable sensor selection. AMD expresses excitement about contributing transformative innovation to the autonomous driving market, highlighting the capabilities of their computing solutions. Microsoft emphasizes the collaborative platform's ability to enable engineers to evaluate real-world sensor performance in the virtual world early in the design process, fostering rapid and cost-effective innovation. Cognata, as an autonomous driving technology provider, accelerates capabilities in collaboration with major players in the autonomous vehicle industry, leveraging AI and computer vision expertise. The partnership showcases a commitment to cutting-edge technology, emphasizing the role of simulation in advancing autonomous and ADAS engineering capabilities.

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